After a bit of a lapse in work, we are back on track but moving further away from the original idea. I liked Maciej's animatic but I hold a criticism that maybe the whole computer game style may not fit with the overall branding values of swatch, who are abouve all an 'out-doorsy' recreational company, sponsoring extreme sports events and the like...
This video is a little more like what I invisage the style of our ad to be like.. more visualisatory, probably to a music track, without any clear 'this happens and then he goes there and does this etc etc'. I guess you would call it music-videoesque.
No comments:
Post a Comment