The sawatch group own 19 brands of swiss watch, with swatch being their most well known. Swatch snow goggles are obviously something that they have not made before, and don't really have any continuity to any other line wich they produce, therefore I think that this 30 second advert needs to be strong in pomoting a new line of branding, which i personally think should be kept simple and called 'Swatch Snow'.
Maciej and I have been looking at swatches history of advertising....
Friday
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