After looking at lots of Swatch's advertising and branding, we sat down and came up with a sort of mood board in words. This is really just words which popped into our heads whilst researching. We tried to say what it all had in common such as running themes throughout, this would also give us a summing up of the companies main brand values and how they are manifested though advertising and branding.
(Apologies, Maceij spilt coffee on it!)
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