More on visual style

Maciej and I both agreed that we realy liked something about the Swatch 'Puzzle' Ad. The one with a Kaleidoscopic 2D motion graphics animation. We thought that this was the most effective in a lot of ways and used the branding colour schemes effectively etc. I personally have always preferred the slightly more abstract adverts, the ones without real plots or stories, the ones that employ more of a visualisatory element...