Signing off

This blog was written and compiled by Bartholomew Miles, Ravensbourne College of Design and Communication, 95238306, 2008

Final Thoughts

Overall I believe that we accomplished a solid advert for the chosen product. Even though we deliberated and procrastinated for a little too long on initial ideas, we kept to schedule and got it done in time for Rave on Air.
I am pleased with my work and will continue to explore the motion graphics area of animation as it is something that I really love and enjoy doing.
In the future things we need to watch out for are time management as regards to intial ideas and getting going with the actual animating as I would have liked a little more time to perfect this. Also I need to learn everything there is to know about rendering standards and output settings, and INGRAIN IT INTO MY HEAD, as I should know this if not for next time, for the professional world later in life.

setbacks...

We have some setbacks in regards to rendering (as usual). It seems as though I have double widescreened the video, and this is not acceptable for the Rave on Air standard. Although I think I have found a solution I think it was because I put it through different editing software and rendered it multiple times throughout the production process. This is something to watch out for next time and I think I shall stick to the Adobe suite only and use Premiere.

Finalising...

After a few days of sleepless nights and high stress levels, the video is really coming together. I am doing each shot on its own in after effects and trapcode's 3D plugins are rather demanding (even for my supercomputer! see above) and so I can only work on a few seconds at a time. I am then exporting the rendered clips into Sony Vegas, an editing package, and stitching it all together in there and timing in to the music...

I see the different components of the video, ie the lines, the snowboarder and the timecode, as representational of the different brand ideals of the company Swatch. For example the stopwartch timecode element represents the 'sporty' element and the 3D line paint effect is sleek and stylish, just like how Swatch is currently trying to bolster the 'fashion' side of their branding.

Binaerpilot

This guy is awsome. He encourages people to use his music whenever and wherever they can (see screen grab of site above).
I have been a fan of this 8-bit generation artist for a while and after cycling through his tunes again I think that 'Dance' would be a good track to use as it is simple and would suit the piece.

http://www.myspace.com/binaerpilot

THANKYOU BINAERPILOT

:D

Music

If I want to start planning out the shots to a visual piece timed to music, i need the music! I have found out that the music used has to be copyright free if we want our piece to be broadcast on Rave On Air.
Lucky, due to the fact that I spend alot of time trawling the internet for unsigned artists etc, I have a few tricks up my sleeve...
I will explain in the next post.

Progression

I have been playing around with the 'rotorscoped' footage and some plugins in after effects and have found that it looks nice combined with some trapcode effects using the colour-scheme.